Fonts & Graphics for Metal Plaques
Choosing the right typeface and preparing your artwork correctly ensures your plaque is readable, beautiful, and manufactured without delays. Below are our best-practice guidelines for fonts, logos/graphics, and proofs.
Recommended Fonts (and What to Avoid)
Common, reliable choices: Arial, Helvetica, Times New Roman, Garamond, Optima, Trajan, Univers, Myriad, Futura.
OK to use nearly any font as long as strokes aren’t too thin and letterforms are clear at your final size.
Readability tips
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Letter height: For cast plaques, keep most text ≥ 0.25 in (6 mm). For precision-tooled ≥ 0.2 in for non serif fonts. Etched, ≥ 0.1875 in (4.8 mm) is usually fine.
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Stroke thickness: Aim for ≥ 0.06 in (1.5 mm) on cast; ≥ 0.035 in (0.9 mm) on tooled/etched.
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Tracking: Slightly increase letter spacing on all-caps lines to improve legibility.
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Case: Title Case or Upper/Lowercase is easiest to read; avoid long paragraphs in ALL CAPS.
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Contrast: Light letters on a dark background (or vice versa) are the most legible at a distance.
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Line length: 45–70 characters per line is a comfortable range for body text.
If you’re unsure whether a font will work, send it—we’ll test it at scale and advise adjustments before proofing.
Graphics & Logo Guidelines
Best file types
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Vector (preferred): AI, EPS, PDF, or SVG (convert fonts to outlines).
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Raster (when needed): TIFF/PNG/JPG at 300 dpi at final size (no screenshots or web-sized images).
Artwork prep checklist
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Clean, solid shapes (no hairline strokes).
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Convert strokes to fills; expand effects (shadows, gradients) or provide a flattened raster.
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Remove embedded color profiles you don’t need; include Pantone/CMYK values if color specific (UV or painted areas).
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Include a reference proof (PDF or image) of what you expect to see.
Logos & fine detail
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Simplify tiny elements for casting (e.g., very thin serifs, filigree).
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For micro-detail (small type, intricate crests), precision tooled or etched methods may be a better fit than cast.
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We’ll recommend the right method after reviewing your art.
Minimums & Spacing (Quick Reference)
| Element | Cast Plaques (typical) | Precision Tooled / Etched (typical) |
|---|---|---|
| Minimum letter height | 0.25 in (6 mm) | 0.1875 in (4.8 mm) |
| Minimum stroke thickness | 0.06 in (1.5 mm) | 0.035 in (0.9 mm) |
| Minimum space between elements | 0.06 in (1.5 mm) | 0.04 in (1.0 mm) |
| Safe margin from edges/holes | ≥ 0.375 in (9.5 mm) | ≥ 0.25 in (6 mm) |
Guidelines above are typical; we’ll confirm specs during proofing for your exact size and method.
Customer-Supplied Designs
We’re happy to manufacture from your print-ready design as long as it meets the guidelines above. Send:
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Final vector file with fonts outlined (or include the font files with clear licensing).
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A PDF proof showing intended appearance.
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Notes on metal, background/letter color, finish, and mounting.
If something won’t reproduce well, we’ll recommend edits so your plaque looks right at full size.
About Proofs (Please Read)
Are proofs free?
Usually yes. We provide free standard proofs for most projects because we know it makes the process easier.
When a deposit or prepayment may be required:
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Very complex layouts (e.g., long donor lists, multi-panel walls).
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Multiple rounds of concept variations or extensive re-typesetting.
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Tight deadlines that require immediate scheduling upon approval.
We invest significant design time in proofs. To keep standard proofs free, we simply ask for transparency if you are shopping around and for good-faith use of the artwork we create. Thanks for helping us keep this service sustainable.
How We Help You Choose
Not sure if your font or logo will cast cleanly? Send the files and target size. We’ll:
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check legibility and minimums,
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suggest font/spacing tweaks if needed, and
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recommend the best manufacturing method (cast, precision tooled, etched, photo/UV) for your design.
File Upload Tips
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Zip your assets (art + fonts + notes) with a clear filename.
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Include contact info and the plaque’s final physical size.
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Large files: provide a download link (Drive/Dropbox/etc.).
| Standard Serif Font | Raised Copy Precision/Cast Plaque
Minimum letter height |
Recessed Copy Standard Etched
Minimum letter height |
| .25 in | .17 in | |
| .27 in | .18 in | |
| .20 in | .20 in | |
| .29 in | .30 in | |
| .33 in | .19 in |
| Standard San Serif Font | Raised Copy Precision/Cast Plaque
Minimum letter height |
Recessed Copy Standard Etched
Minimum letter height |
| .25 in | .13 in | |
| .25 in | .13 in | |
| .23 in | .18 in | |
| .22 in | .12 in | |
| .20 in | .12 in |
Raised Text and Graphics
| Serif minimum: 0.008 in | ![]() |
| Stroke minimum: 0.03 in |
Recessed gaps in raised text
| For text and artwork, 0.022 in | ![]() |
Recessed Text and Graphics
| Serif minimum: 0.022 in | ![]() |
| Stroke minimum: 0.022 in |
Raised gaps in recessed text
| For text and artwork, 0.01 in | ![]() |




